In a word? Iconic. That’s how I’d sum up the Whataburger brand and everything that goes along with it. “Owning orange” was my mantra when I approached crafting design work and giving design direction on this account. It'd be tough to argue that we didn’t deliver. This work was done with the great folks at McGarrah Jessee.

When you are tasked with creating work for a brand like Shiner, the pressure is on. There’s such a rich history of incredible beer and a deep heritage within the brand’s DNA, that it must be respectfully known and considered as new work is created. I was super happy to have been able to design for Shiner Beer. All this work was done while at the mighty McGarrah Jessee.

Smokey Denmark’s Smoked Meats is a family owned and operated Texas sausage making legend. And, in the design work, I’ve tried to match the intensity of the tender love and care that they put into each and every link. This is a brand that should sizzle and so it does. Now, who’s hungry?

It’s never a bad thing to have a world-class baker as your neighbor. Even better when she lets you help her to build her brand identity. This “southern bakeshop with a flair for the old-fashioned” provides a rare opportunity to be retro-inspired in a modern setting. Two things that have to be put together the right way to work - like sugar and flour. This work was done along side my buddy Robb from Harsky.com.

It's a fun challenge to try and boil down a company's aims, approach, character and soul into a symbol, a piece of type or both. Here are a few that I've been fortunate enough to create over the years.